Purito Pure Vitamin C Serum 60ml

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Brighter, clearer, more even-toned skin from a vitamin C that sensitive skin can actually tolerate.

Dullness, dark spots and hyperpigmentation build up from years of sun, hormones and old blemish marks. Most vitamin C serums fix this at 15-20% strength, then sting, flush and oxidise within weeks. You either abandon them or keep buying bottles that turn brown before they work.

The PURITO Pure Vitamin C Serum runs on 5% pure ascorbic acid, the most researched brightening form of vitamin C. At 5%, it brightens and defends against daily damage without the burning of high-strength formulas. Made in Korea and bottled in dark glass, so the vitamin C stays active, not oxidised.

• Visibly brighter, more even tone. The 5% ascorbic acid interrupts excess melanin and fades the look of dark spots and old blemish marks. Niacinamide works alongside it to even tone, refine the look of pores and settle redness. Old acne marks and sun spots visibly fade with steady daily use.
• Firmer, smoother skin over time. Adenosine and vitamin C support the skin's own structure, softening the look of fine lines and dullness. Glutathione adds antioxidant defence against the pollution and UV that grey out your complexion daily.
• Plump, moisturised skin, never tight. The formula is 76.23% bamboo water and carries sodium hyaluronic acid, which holds water in the skin like a sponge. It absorbs in seconds and leaves no sticky film behind.
• Gentle enough for daily, sensitive-skin use. The 5% strength delivers real brightening with far lower irritation than 15-20% serums. It is vegan, cruelty-free, and free from drying alcohol and parabens. The formula suits combination, oily, dry and sensitive skin alike.

Vitamin C blocks the pigment pathway, niacinamide steadies tone, and bamboo water holds moisture in. Three actives, one lightweight layer, working on tone and clarity from the surface down.

This is for the woman who wants a vitamin C glow but whose skin flushes at the strong stuff. She has dullness, dark marks or early lines, and needs a serum she can reach for every single morning.

Fast UK delivery, guaranteed-genuine Korean stock, only at glamglobal.com.