lilybyred Luv Beam Cheek Balm – 3.5g (13 Shades)

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lilybyred Luv Beam Cheek Balm is a 3.5g buildable balm blush in a heart-shaped compact, available in 13 shades, giving a sheer dewy flush or a bolder cheek depending on how much you apply, and suiting dry to normal skin.

What it does

The balm formula melts slightly on contact with skin, so it blends with fingertips into a soft, glowing wash of colour rather than a powdery finish. Applied lightly it gives a subtle lit-from-within look; built up it reads as a proper statement cheek. It leaves skin looking fresh and slightly dewy without sitting in dry patches. The 13 shades are #01 Pure Coral, #02 Innocent Pink, #03 Mood Rose, #04 Heart Attack Red, #05 Cheeky Lavender, #06 Fluffy Peach, #07 Ruddy Pink, #08 Pinkie Crush, #09 Zesty Coral, #10 Grape Pink, #11 Cozy Peach Beige, #12 Hearty Pink Beige and #13 Shy Pink.

How to use

After foundation or cushion, warm a small amount on a fingertip and tap onto the apples of the cheeks, blending outwards. Add more for stronger colour. Set with a light powder if you want longer wear. Use daily. Patch-test first.

Who it's for

Fans of cream and balm blush, dry or normal skin types, and anyone who wants a wide shade choice from soft nudes and peaches to lavender and red.

Why buy from GlamGlobal

GlamGlobal carries lilybyred in the UK with tracked UK delivery, alongside our wider Korean makeup and skincare range, so you can choose from the full 13-shade Cheek Balm line without ordering from overseas.